LinkSocial

Marketing for LinkedIn

B2B Lead Generation through LinkedIn, Ads and content

We build a systematic flow of warm leads for B2B companies
through LinkedIn Outreach, LinkedIn Ads and Meta Ads

LinkedIn OutreachLinkedIn AdsMeta AdsContent StrategyB2B ProspectingSocial SellingProfile OptimizationAccount-Based MarketingLead GenerationSEOCold OutreachSMMInvestor OutreachSales NavigatorEmail SequencesICP ResearchFunnelDecision-MakersABMLinkedIn OutreachLinkedIn AdsMeta AdsContent StrategyB2B ProspectingSocial SellingProfile OptimizationAccount-Based MarketingLead GenerationSEOCold OutreachSMMInvestor OutreachSales NavigatorEmail SequencesICP ResearchFunnelDecision-MakersABM

Trusted by global companies

About me

Lina Arden

Founder of LinkSocial focused on B2B growth for FinTech & SaaS companies.

Building Catchy, an AI-powered LinkedIn outreach platform.

15–35%

LinkedIn acceptance rates

across outbound campaigns

$300K+

monthly managed ad spend

across LinkedIn & paid channels

Clients across

US · UK · Switzerland · Germany · UAE

Key clients

1987Masters

1987Masters

Production partner for Netflix, Amazon, TikTok, Disney, HBO and other global media brands.

Maclear

Maclear

Swiss-regulated fintech platform building next-generation crowdlending infrastructure for European SMEs.

8lends

8lends

Blockchain-powered lending platform connecting DeFi infrastructure with real-world assets and businesses.

Alps2Alps

Alps2Alps

One of Europe's largest Alpine transfer operators with 400+ destinations across 4 countries.

SternMeister

SternMeister

German accredited digital university focused on AI, cybersecurity and digital transformation.

ABBYY

David Yang

AI entrepreneur and founder of ABBYY, a global leader in intelligent document processing.

SPEAKER AT

MIPT · Hired Valley · Marketing Ninja

COMMUNITY

10K+ audience of founders, operators & B2B decision-makers

FOCUS AREAS

LinkedIn Growth · Outbound Systems · Paid Acquisition · B2B Lead Generation

Turning LinkedIn into a predictable growth channel for B2B companies.

For companies that need a predictable flow of B2B leads

We work with companies that need to reach decision-makers, clients, enterprise buyers, partners and investors through precise communication.

01

Entering new markets

For companies expanding into the US, Europe, UAE, Saudi Arabia or other regions that want to find relevant clients, partners or investors faster.

  • you're entering a new international market
  • you want to test demand in a specific geography
  • you're looking for first clients, partners or investors in a new region
  • you work with English-speaking audiences
  • you want to understand which segments respond best to your offer
02

Boosting sales through LinkedIn

For companies that need a steady flow of warm contacts from LinkedIn — with clear targeting, segmentation, personalized messaging and lead handoff to sales.

  • you want to strengthen sales through LinkedIn
  • you sell a B2B product with a long sales cycle
  • you want warm contacts ready for a conversation or call
  • you want to build a recurring outreach process
  • you want to hand off leads via Telegram or CRM
03

Investor & fund outreach

For SaaS, AI, tech and early-stage companies that need to reach investors, funds, angels and other decision-makers in the investment ecosystem.

  • you're raising for SaaS, AI or a tech product
  • you're preparing a round and want a base of relevant contacts
  • you want to reach funds, angels and early-stage investors
  • you want conversations with engaged investors
  • you want to test different investor segments
04

Improving existing outreach

For teams already running outreach who want to improve reply quality, segment precision, conversion to dialogue and the quality of leads handed off.

  • you've already tried LinkedIn outreach
  • you got few replies
  • you want to improve personalization
  • you want to test new messages and hypotheses
  • you want to increase reply and call conversion
05

Validating new audience segments

For companies that need to quickly understand which audiences respond best to their product, offer and messaging.

  • you want to test new audience segments
  • you're launching a new product or vertical
  • you're searching for a sharper ICP
  • you want to compare conversion across multiple segments
  • you want first quality signals from the market
06

Finding partners at events & conferences

For companies attending international events that want to build a base of relevant attendees, partners, sponsors or clients in advance.

  • you're looking for partners at trade shows and conferences
  • you want to reach attendees ahead of the event
  • you want to use LinkedIn, email and event apps
  • you want personalized messages for different segments
  • you want meetings before, during or after the event

What we help with

We combine outreach, paid traffic and content on LinkedIn into a system for acquiring B2B clients, from audience research to warm conversations, calls and lead handoff to sales.

Audience researchOutreach / Ads / ContentDialoguesSales
Outreach

LinkedIn Outreach

We identify the target audience, build contact lists, prepare personalized messages, run sequences, warm up the conversation and hand off warm leads.

  • direct access to decision-makers
  • growth of your relevant contact base
  • replies from potential clients
  • qualified leads ready to talk
  • calls with interested people
  • clear analytics by segment, message and conversion

Results from cases

  • 1987Masters: 1,600 messages, 53 quality leads, $40 per lead
  • Product Camp: 3,900 invites, 165 leads, 4.2% reply rate, $39 per lead
  • Global Transfers: 73 qualified leads via LinkedIn, email and event apps
  • Catchy: 94 quality leads and 8 calls with investors
Ads

Paid Ads: LinkedIn, Meta & TikTok

We run paid campaigns across LinkedIn, Meta and TikTok — media planning, creatives, analytics and A/B testing — to precisely reach B2B audiences, warm them up and bring them back into the conversation.

  • extra reach across the right B2B segments on LinkedIn
  • audience warm-up and brand awareness via Meta
  • fast testing of new segments and top-of-funnel growth via TikTok
  • retargeting people who already saw the brand or interacted with it
  • testing hypotheses on audiences, creatives and offers
  • more touchpoints before and after a direct message

Role in the system

Paid ads amplify outreach across channels: prospects see the brand on LinkedIn, Meta and TikTok, then get a message, visit the profile, see the content and engage more easily.

Content

LinkedIn Content Strategy

We build content for personal and company pages — strengthening expertise, trust and visibility in search and AI results.

  • the profile looks alive and expert
  • audiences see content before and after the message
  • trust in the founder and company grows
  • Social Selling Index goes up
  • contact-to-reply conversion improves
  • the brand becomes more visible in LinkedIn and AI search

Results from cases

  • UK Tech Company: SSI 40 → 51, +881 followers, 42–57% reply rate, 9–15 leads
  • UGC Production Agency: 21.09% acceptance, +552 contacts, 62 interested leads in 2 months

Cases

Open case studies

Tech Conference

Product Camp

LinkedIn cold outreach for a tech conference in the Netherlands

3,900

invites

$39

cost per lead

165

quality leads

4.2%

reply rate

Event Entertainment

1987Masters

LinkedIn Outreach for a live event production company in Los Angeles

1,600

messages

+500

followers

53

quality leads

$40

cost per lead

Exhibitions

Global Transfers

Multi-channel outreach to find partners at the Fitur and ITB trade shows

24

leads (Fitur, 1 week)

52%

conversion

73

qualified leads

49

leads (ITB, 3 weeks)

EdTech / Investors

SternMeister

LinkedIn Outreach for investor sourcing for an EdTech startup

360

invites

34%

acceptance rate

33

interested leads

15

calls held

Real replies

Not mockups. Actual first replies from decision-makers and investors.

A few screenshots from real LinkedIn outreach we ran for clients. Names blurred for privacy — the conversations are 100% real.

Investor reply — EdTech seed extension
Investor reply — EdTech seed extension
Investor asking for deck — AI / B2B growth
Investor asking for deck — AI / B2B growth
Founder reply — discovery on real pain points
Founder reply — discovery on real pain points

Why clients choose us

Outreach that produces more real conversations

Standard cold outreach typically delivers a 1–2% reply rate: out of 500 cold messages, only 5–10 replies come back, and usually only 1–2 turn into a real project. At LinkSocial we deliver an 8–15% reply rate — 5–10× above market average.

Market

1–2%

reply rate

LinkSocial

8–15%

reply rate — 5–10× higher

Lina Arden

Lina Arden

CEO LinkSocial

Discover the LinkedIn potential for your niche.

LinkedInlinkedin.com/in/liana-ardenn